The Needle Drop

The Pains of Being Pure At Heart- "The Body"


New York's shoegaze revivalists the Pains of Being Pure At Heart have a new music video out for the song "the Body," which appeared on the band's sophomore record, Belong earlier in the year.

Released just in time for Summer, the video is is filled with well-shot scenes of the beach and ocean. Thankfully, however, this is not just another summery indie pop music video. The video's generally bittersweet tone matches that of the song, using the band members and adorable doppelganger versions of themselves to compare and contrast the monotony of everyday adult life with the joy and playfulness of childhood. It's worth a couple views, even if it's just to see just how much these kids look like the Pains.

Click here to watch a full review of Belong.