The Needle Drop

Big K.R.I.T. - "Pay Attention" ft. Rico Love

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Mississippi rapper Big K.R.I.T. drops a new single from this forthcoming album Cadillactica. After tracks like this and "Mt. Olympus," I have to admit, I'm pretty excited for this album. It seems K.R.I.T. is finally finding that sweet spot between honing a commercial sound and still impressing as an MC.

"Pay Attention" is a sweet, sensual slow-jam, featuring a great hook from Rico Love. This might not be the kind of sound K.R.I.T.'s fans expect--or even seek out--but it's pulled off well. It's been a while since I've thought a track in this style was this tasteful. Kudos to K.R.I.T. on this one, and keep and ear out for the Cadillactica release date.