The Needle Drop

SOPHIE - "LEMONADE" / "HARD"

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Pure insanity coming from these two major tracks from anonymous producer SOPHIE, and both of these songs are out now via Numbers.

Between all the vaporwave and trap out floating around the Internet right now, there's no shortage of zany electronic music at the moment. SOPHIE seems to embrace a lot of the tenants of TNGHT, Rustie, and post-modernists such as Daniel Lopatin; however, these sensibilities are unabashedly fused with commercial pop, a flavor that reads strongest in the often squeakily pitched melodies and lead vocals. There's just something about the melodic shift at 0:39 that sounds like Carly Rae Jepsen's "Call Me Maybe." Someone on Twitter went as far as to say the groove on "Hard" resembles that of a Death Grips track, and I have to nod in agreement on that comparison.

Despite the obvious present-day influences, something about SOPHIE's productions thus far feel as if they're coming from at least ten years into the future. Their energy is incredibly hyper, their accessibility is high, but there's something sort of avant-garde about these tracks as well. Maybe it's sort of short-sighted to assume that songs like "Hard" could become the norm in a decade, but I certainly get the sense that I'm catching up with something ahead of the curve when I put these beats on.