The Needle Drop

Ariel Pink - "Put Your Number In My Phone"

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Lo-fi pop fans unite: There's a new Ariel Pink album on the way. HOORAY!

Yes, singer-songwriter, multi-instrumentalist, and producer Ariel Pink is gearing up for another album release this November via 4AD. The title of this forthcoming album is pom pom, and this debut single from it has been paired with the oddity of a music video embedded above.

"Put Your Number In My Phone," is a catchy, blissful, and poetic love song where the protagonist desires a love interest's phone number in his mobile device. Vocally, Pink is his typically shy self, and there's even a cheesy phone recording that isn't to unlike the one here.

Being this is a love song, it's only fitting that the music video is loaded with awkward romantic rejections, which are experienced by Pink and his wheelchair-bound friend as they cruise the mall looking for fun and love. Need I also mention that Pink looks like a late 90s mall goth who just picked up a copy of Kid Rock's Devil Without A Cause? Yes, yes, I need say that.

Look for pom pom on November 17th.