The Needle Drop

Jay Rock - "Parental Advisory" (prod. SmokeyGotBeatz)

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Top Dawg Entertainment figurehead and Black Hippy Member Jay Rock might have had the least hyped debut of everyone in his crew, but his followup is gonna carry some serious heat with tracks like "Parental Advisory" on it.

This West Coast rapper is sounding absolutely hungry and aggressive on this new single. The beat's loaded with synths, and sounds like an eerie, modernized take on 90s gangsta rap. Very nocturnal. This thing is the ideal soundtrack to some late-night antics.

Lyrically, Jay Rock isn't delving into anything altogether new, but his junkyard dog delivery is enough to make these grimy, violent tales worth hearing again--not to mention the hook on this thing is killer, too. Rock carries the track on his own, forgoing a feature, which I think was a smart move. The track is short & sweet, and sounds best that way.