The Needle Drop

Run The Jewels – “Oh My Darling (Don’t Cry)” (NSFW Video)

New MusicContributor JonesComment

Run The Jewels are uniquely skilled at conjuring ridiculous amounts of havoc and bravado from a surprisingly minimalist approach. The duo apply this talent in the new video for "Oh My Darling Don't Cry", the second single from their year-end-list-topping LP, RTJ2. Like the production on the track, the video gives El-P and Killer Mike room to display their prowess, a pulpit from which to preach. El's beat for this track is a wild ride for sure, but at its core it's really quite sparse: the dry, quick snare, that stomach-churning kick, and the chopped voices skittering on top. The dense and incendiary verses really get the spotlight with it writhing underneath them like that. The visuals work in much the same way, framing the pair as they deliver each blow. Forgoing any narrative, we get only a dark room, intermittent flashes of light and color, and distorted nude bodies blurring by...and of course El and Mike laying waste.

-Tom Fullmer