Has rap music replaced rock in the cultural zeitgeist? Hip hop is everywhere and it doesn't seem to be slowing down in terms of popularity and influence. A polarizing genre known for it's controversial figures, it's hard to deny the impact hip hop has had in the cultures of the world. How has this happened? Will it continue? In this conversation, Feefo, Beezy, Kinge, and Myke discuss hip hop's rise to replace rock music as the new cultural zeitgeist. They get into some of the reasons why and discuss whether or not hip hop's rise in popularity will continue or fall off. What happened to rock music? Metal? That and much more is discussed in this new Dead End Hip Hop conversation.