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three six mafia

Gangsta Boo & Beatking - "Mashing"

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https://soundcloud.com/brodinskiofficial/gangsta-boo-beatking-mashing-produced-by-brodinski Sadly, many folks that claim to be fans of southern hip hop, especially the deep, dark, sinister music from Three Six Mafia, tend to forget just how much Gangsta Boo helped to contribute to that signature sound. But they'll promptly remember upon hearing the recent single from the Houston-by-way-of-Memphis vet, "Mashing". Along with a ridiculously simple but catchy hook with Beatking and a pounding, heavy and beastly beat courtesy of Brodinski, Boo sounds fresh and new, but confident and experienced. "Mashing" is a trap record on steroids: the sound is larger than life and enormous, distinctly complemented by Boo's cocky southern drawl-fueled bars. In an age when more and more hip hop is influenced by signature southern elements and sounds painfully redundant, Gangsta Boo, Beatking and Brodinski come through with a song that truly shows imitators how its done.

"Mashing" appears on Gangsta Boo and Beatking's new collaborative mixtape Underground Cassette Tape Music, which you can grab here.

- Ron Grant

A$AP Rocky - "Multiply" ft. Juicy J

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Previously loved A$AP Mob figurehead A$AP Rocky's got a new track out, and I'm hoping that means a new album is on the way come 2015.

Personally, I'm a little more excited for whatever my dude Ferg is gonna do next, but "Multiply" has a lot to offer. The beat is absolutely sick with some resonant bass and an eerie, droning melody that hangs menacingly in the background. A$AP's catchy flows, Pimp C references, and shots at various clothing lines make the verses here pretty entertaining.

My main issues with the track sit with the various detours and stops the song makes along the way to the finish. Hopefully the song's album version isn't quite as disjointed. The Juicy J "feature" isn't really anything to brag about either. Considering Southern hip hop acts like Three 6 Mafia are a primary influence for Rocky, you'd think Juicy J would have done more for the track.

No reason not to look forward to whatever Rocky's got up his sleeve next, but the true potential of "Multiply" was not reached.