ADÉLA has a message for fans who think supporting one pop star means tearing down another: Don't.

The singer has spoken out after videos circulated earlier this month showing fans in London ripping down promotional posters for Rachel Chinouriri to expose ADÉLA advertisements underneath. In an Instagram story posted Wednesday, October 14, ADÉLA said she had only recently discovered the controversy after returning to social media.

“i have just redownloaded tik tok + ig and came across this way too late but u guys this is so fucking ass. please don't do this,” she wrote.

The singer also acknowledged the work and money behind the advertisements, adding, “it's alr hard enough to make sure ur art gets out there & is heard... ESPECIALLY as a black woman.”

Chinouriri had already addressed the incident on X on October 2, explaining that the destroyed posters represented far more than an advertising expense.

"It’s tough enough for black artists in pop to get exposure but ripping down a poster I paid a lot of money and put 10 years of hard work convincing people I’m good enough for this marketing…is just quite mean and makes me pretty sad right now," she said in the post. "Especially because you’re ripping down a poster just to take a picture next to another poster?? atleast try and keep the poster?"

The controversy intensified after a fan reportedly mocked Tyla's commercial success while explaining why they had left her poster untouched. Chinouriri defended the South African singer, writing, “Tyla didn't tank… she is everywhere and some of the biggest songs you know don't chart.”

British producer and songwriter MNEK also expressed support for Chinouriri, calling the situation upsetting.

The timing is particularly unfortunate for Chinouriri, whose sophomore album, I Think I Spoke Too Soon, arrives October 16. Following her acclaimed 2024 debut, What A Devastating Turn of Events, the 12-track project's singles include “One Song Away From Crying” and “Make Believe.”

ADÉLA, meanwhile, released her own debut album, PRIMA, on September 4. The record includes the growing hit “Nicole Kidman."